Just like the end of prohibition changed the perception, consumption, preparation, and design of alcoholic beverages, we projected a similar behavior around the legalization of Cannabis. Long story short - Less ‘Cheech and Chong’ and a little more mixologist.

As the industries first automatic grind and load cannabis device we had to approach perceptions first, speaking to users and non-users of Cannabis alike and telling a more refined story about lifestyle appreciation and enjoyment.