We are a small, yet effective team of creative professionals specializing in the design of the cool and well considered. What does that even mean? We study people, products, patterns, and preferences. We marvel at where we are culturally and the path we took to get here. We project the wants and needs of people into the near and far future. We partner with our clients to discover their role and how to produce the products that help define their brand.

Artist. Alchemist. Futurist. Rebel. Designer.

- Primer

industrial design studio and workshop with in house CNC machine capabilitiesmetal lathe for rapid prototyping and CNC in house design abilities, industrial design studio in Los Angelesprimer studios shelf unit with a white chair and products on the shelf design industrial design firm and officevarious book spines aligned with white black and red text, bookshelf, design books