Many products we design are better represented by digital images over standard photography for both web and packaging. We've been developing studios, materials, and techniques to provide imagery which offer next-level realism. Perfect, but not too perfect.
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Zooz asked us in addition to designing a small assortment of accessories, to reproduce their Ultra Urban in all its forms. Welds, weight dirt, dust, and fingerprints help communicate a perfect imperfection to communicate their product to their target customer.