Suit & Tie.
As brands grow they often wrestle with how to welcome the future while honoring the past. We were thrilled to partner with Maingear to help define their evolving brand as well as their products.
We went back to Maingear’s roots, they build slick gaming computers and they make it personal. What better way to embody that concept than to have a slick communicative logo that speaks to the consumer with levity, brevity and relevance. As we designed the
MG-1 to be able to speak many languages from clean iconic to hardcore military machine and we wanted the logo to be able to change face just as easily.
Introducing the 5 x 5, living logo.
