Piston & Chain: The Deconstruction
Branding / Graphic Design / Print
Piston & Chain approached Primer Studios to help them design their 2013 line of T-shirts. We took their business model to heart and the emotional connection riders develop with their machines during repair.
In addition to the standard branded shirts we created what became the "Deconstruction" line highlighting the beauty of the components systems and mechanism that make those wonderful machines
Motorcycles disassembled are still a thing of beauty.