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Pelican: Ambassador

 

Military Spec? Check.

 

"We're Pelican, we need it to be super durable, but somehow still sexy. Don't forget about the durability... or sexiness."

 

CERTIFICATIONS: MIL-STD-810G

BODY: Polymer / HPX

WEIGHT:  1.26 oz (36 gr)

EXTERIOR (L X W X D)

5.69" x 2.88" x 0.47" (14.5 x 7.3 x 1.2 cm)

Form follows function

 

When working with mature brands in mature markets, we look for visual and emotional icons to tell the story in a glance. Pelican, a brand known for creating protective cases for the most precious cargo, wanted to speak to a new segment. The question of how to speak to fashion and durability was our task.

 

Business & Pleasure.