Military Spec? Check.
"We're Pelican, we need it to be super durable, but somehow still sexy. Don't forget about the durability... or sexiness."
BODY: Polymer / HPX
WEIGHT: 1.26 oz (36 gr)
EXTERIOR (L X W X D)
5.69" x 2.88" x 0.47" (14.5 x 7.3 x 1.2 cm)
Form follows function
When working with mature brands in mature markets, we look for visual and emotional icons to tell the story in a glance. Pelican, a brand known for creating protective cases for the most precious cargo, wanted to speak to a new segment. The question of how to speak to fashion and durability was our task.
Business & Pleasure.