Greg Thüne - Principal
The principal is the lead, the first, and that means I work on everything. We as a team work until the message is right, until the design is right. We as a team know it's right when we look at our work and laugh out loud... because it's getting late, and it's looking really good, and it's absolutely worth it.
After 13 years in design consulting Greg founded Primer in 2012. He began his career in the military crewing the M-1 Tank as a 19Kilo. His love for how things worked and how we interacted with them drove him to initially study mechanical engineering, and ultimately industrial design in Toronto Canada.
Greg has designed for the famed Astro Studios, as Design Director at Ashcraft Design, spent time on the design team with Cisco Systems, taught at the prestigious Art Center, held design ideation sessions in 6 countries, and continues to engage in various design and entrepreneurial endeavors.
As a designer he’s earned multiple patents and design accolades including Good Design, iF, and Red Dot awards.