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Strategy

 

Nektar first approached Primer back in 2009 with a relatively simple request; to design bespoke Reason 6 controller keyboard. We strategized on a design that connected the kitch of the 80’s with current technology. The Panorama was Nektar’s first product, and we needed to create a seminal language that would grow with the Brand.

Nektar: Product Design / Branding / Strategy

User Interface & User Experience

 

By combining retro and current design references with current technologies we designed an affordable, memorable, performance keyboard. Although connected with current technologies, we wanted to disarm the consumer and create something familiar, yet obviously different. We sympathize with the hobbyist, and empathize with the professional to create a highly intuitive and straightforward instrument.