LINKSYS: Rebirth

 

Primer joined forces with Linksys to help illustrate the evolution of Linksys WRT line with the WRT-1900ac.

The goal was to create a new icon, which single-handedly reinvigorates the Linksys Brand, focuses on the Extreme User and rebuilds the Brand Equity the original WRT series earned. Pressure? No, we'll get you something by the end of the week.

Awards:

iF: Industrial Design 2016

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work

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awards & press

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inspiration

Cultural Relevance

 

On-Demand Video content and Hi-Definition communication technologies are the new norm. Devices struggle to deliver adequate bandwidth. Back in 2002 the Linksys WRT54-G helped define the experience of going online.

Today the WRT-1900ac redefines the experience with unparalleled speed, a seamless User Interface and industry leading hardware.

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