We help delineate between an on-stage performance and an artist who simply wants to create without complication, and moreover, appreciates a well-designed piece of musical equipment. Keyboards have been pretty static for the past few decades. Worse, they can feel dated quickly, which required us to create a fresh new icon.
We reached back to Dieter Rams' forms and logic-based layouts that still resonate culturally, exemplify simplicity and look beautiful.
Good Design: Industrial Design 2013
Ringway wanted to integrate speaker drivers and the corresponding volumes into a new keyboard line specifically designed for the entry level US and EU markets. The challenge was to avoid the usual traps associated with all-in-one keyboards (read: they look horrible :)